Sep 14, 2023
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Secrets to Grow Your Followers with Instagram Live in 2023

Growing your Instagram following is crucial, especially if you're using the platform as a marketing tool. The key lies in having the right strategies to increase your follower count.

This guide reveals some industry secrets on leveraging Instagram Live to grow your followers.

Instagram Live is a powerful feature for engaging viewers, attracting new customers, and retaining existing ones learn more about growing your Instagram audience.

Here are several effective ways to use Live to your advantage.

1. Live Stream Events

Captivate your followers by giving them a virtual seat at events they're eager to attend.


Whenever you're hosting a niche event, let your followers know you'll be streaming it live. This creates excitement and anticipation. Encourage your followers to spread the word, creating a buzz around your profile.

Before the event, use strategic hashtags in your reminders to keep your audience engaged.

  • During the live event, use a high-quality device, like a smartphone with a good camera and microphone. Depending on the event's nature, interact with your audience during the stream.

2. Conduct Online Workshops

Keep your followers engaged by imparting knowledge. Educational content fosters a deeper connection with your audience and can attract new followers.


Consider hosting 'how-to' sessions or sharing useful hacks. Choose topics you're knowledgeable about. This approach has been successfully used by personalities like Kim Kardashian and Nicki Minaj.

3. Interview a Coworker Live

Give your followers insight into what it's like to work with your brand by interviewing a coworker.


Prepare your coworker for the interview and announce it to your followers in advance. During the live session, ask engaging questions and even include queries suggested by your coworker. This interaction creates a sense of community and belonging among your followers.

4. Conduct Interviews with Regular Customers

Customer testimonials are often more persuasive than traditional advertisements.


Interviewing a loyal customer on Instagram Live can significantly enhance trust among your followers. Hearing firsthand experiences about your products or services validates your brand's claims and can sway potential customers.

5. Host Q&A Sessions with Industry Experts

Engaging with industry experts in a Q&A session can be a powerful draw for your audience.


Invite professionals from your niche to address questions from your followers. This not only boosts your credibility but also attracts followers due to the value provided. Allow your audience to submit questions beforehand to ensure a productive and engaging session.

6. Share Insights on Industry Developments

Stay abreast of latest trends and updates in your niche and share your perspectives on Instagram Live. Whether it's a new product launch or a regulatory change, your informed commentary can elevate your status as a thought leader. Engage with your audience and relevant guests, using trending hashtags to reach beyond your existing followers.

7. Collaborate with Instagram Influencers

Leveraging influencers can significantly boost your brand's visibility.

Seek out influencers who resonate with your target audience. An Instagram Live session with a well-regarded influencer can dramatically increase viewership and follower count. The investment in influencers, whether through freebies or financial compensation, often yields high returns.


Implementing these strategies can effectively grow your Instagram followers through Live sessions. Remember, it's not just about gaining followers; engaging with them meaningfully is crucial for retention.

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