Nov 05, 2023
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How Can Instagram Hashtags Grow Your Business?

Instagram hashtags are crucial for amplifying engagement and visibility on your posts. They can significantly impact your Instagram marketing strategy, potentially increasing the reach of your posts to audiences interested in your products or services. However, misuse of hashtags can lead to issues, ranging from alienating potential sponsors to being penalized by Instagram's algorithm.

A study revealed that posts with at least one hashtag gain 12.6% more engagement than those without. Therefore, crafting a well-thought-out hashtag strategy is pivotal for growing your brand on Instagram.

Here's a comprehensive guide on utilizing Instagram hashtags effectively for your business growth.

Key Points to Remember

  • Posts tagged by private accounts don't appear publicly on hashtag pages.
  • Hashtags can only be added to your own posts, not others'.
  • Instagram hashtags can include numbers but not special characters or spaces.
  • You can use up to 30 hashtags on a post and 10 on Instagram Stories.

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Instagram categorizes hashtags into nine distinct types:

  • Seasonal or Special Event Hashtags: These refer to specific times of the year or special events, e.g., #summerdays, #nationalnailpolishday, #nationalicecreamday.

  • Location-Based Hashtags: Even with geotagging, adding a location hashtag, like #londoneats or #vancouvercraftbeer, can be beneficial.

  • Day of the Week Hashtags: Simple and popular, these range from #MondayBlues to #SundayFunday.

  • Community Hashtags: These are phrases that help you engage with specific communities, such as #amwriting or #shewhowanders.

  • Acronym Hashtags: Common acronyms like #GTG (Got To Go), #FYI (For your information), #GTR (Got To Run), and #FBF (Flashback Friday).

  • Emoji Hashtags: These can be standalone emojis (#?) or phrases with emojis (#sunglasses?).

  • Product or Service Hashtags: Basic keywords related to your product or service, like #handbag or #divebar.

  • Niche Hashtags: More specific hashtags that align with your business's niche, like #travelblogger or #foodblogger.

  • Industry Community Hashtags: These hashtags help you find and join industry-specific communities, such as #gardenersofinstagram or #craftersofinstagram.

The Significance of Instagram Hashtags for Businesses

Instagram hashtags are more than just a trend; they are powerful tools for growing your business on the platform. Here’s how they can benefit your brand:

1. Increase Likes

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Hashtags help in reaching audiences interested in a specific niche. By using relevant hashtags, your posts are more likely to be seen by users who will engage with your content. Discovering and employing the best Instagram hashtags can significantly boost your likes, shares, and overall engagement.

2. Gain More Followers

Appropriate hashtags extend your content's reach, making it discoverable to a wider audience. Users who find your posts relevant and interesting are more likely to follow your account. This is particularly beneficial for e-commerce businesses looking to market products to an engaged audience.

3. Boost Sales

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Instagram hashtags are not just about increasing your social media presence; they can directly influence sales. By using industry-specific hashtags when promoting products, you attract potential customers likely to be interested in making a purchase. This approach can lead to increased sales, especially when combined with compelling content.

4. Utilize Hashtags in Your Bio

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Instagram allows clickable hashtags in your bio, offering another way to promote your preferred hashtags. This feature can make your Instagram bio more dynamic and connected to your hashtag strategy.

5. Incorporate Hashtags in Instagram Stories

Adding hashtags to Instagram Stories makes your content searchable from the Search & Explore page. This visibility can be particularly effective with trending hashtags, potentially exposing your stories to a broader audience.

6. Follow Hashtags on Instagram

Instagram's feature to follow hashtags allows you to stay updated with topics or communities you're interested in. This function works similarly to following a user and can keep you connected with trends and discussions relevant to your business.

7. Evaluate Your Hashtag Performance


For businesses on Instagram, tracking the effectiveness of your hashtags is crucial. With an Instagram business account, you can utilize Instagram Insights to gauge the success of your hashtags. Instagram now offers the ability to see how impactful your hashtags are by analyzing views or impressions on your posts.

Here's a list of the top 10 Instagram hashtags used in 2023, demonstrating the breadth of topics that can attract wide audiences:

  1. #love
  2. #instagood
  3. #fashion
  4. #photooftheday
  5. #beautiful
  6. #art
  7. #photography
  8. #happy
  9. #picoftheday
  10. #cute

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